Available 24 hours a day, 365 days a year, our client has been meeting urgent shipping needs around the globe faster than anyone else for over 20 years. They transport everything from organs for transplant, to critical parts to keep an assembly line running, to crucial time-sensitive documents. Their personalised service offers hands-on monitoring, Web-based tracking and on-time delivery for your most impossible deadlines.
Key Objective of campaign
The key objective is to generate new business appointments for their International and Same Day offering for their team of sales managers across the UK
Key Criteria and Specification
The primary criteria for both the International and Same Day campaigns, is to generate quality appointments with the decision maker for the contact company's courier service. The company must have a courier spend of £500+ on an annual basis
Campaign Management
The campaign is constantly reviewed and the results assessed to generate more, quality appointments and in turn this has given them an increased ROI in respect of our service.
We have also targeted specialised industries in respect of Examination Boards test papers, Time Critical courier requirements and the Aviation sector.
We have worked very closely with this client throughout our ongoing relationship, in targeting and sourcing new data which is industry and geographically accurate and relevant to their offering. This is especially important in being able to maintain our calling activity since 2002 and continuing to provide a tangible return on the appointments we set.
Overview of Results
Key appointments have been obtained with the following companies:
In the past three months we have seen an increase of appointments by 100% for our client of 4 years through appointment setting and lead generation.
" We were looking to grow our business through appointment setting and lead generation, The Edge helped us through every aspect and increased our pipeline by 50%. "
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