Telemarketing has proven results – if it is executed properly

Over the years, the words telemarketing or telesales have received and continue to receive negative reactions amongst many sales and marketing managers.

It is very true to say that this negative connotation is indeed warranted if their experience has been with a telemarketing/telesales company who have a large cold calling center - driven by volume appointments coupled with untrained individuals.  This approach can only lead to appointments being generated that have not been qualified and that are usually with the wrong decision maker. This philosophy is very short term and focuses on appointments that lack credibility and thus result in short term client retention.

The critical success factors to any successful telemarketing company focus on a professional team and a professional execution of campaigns.  These two pre-requisites are the key elements to ensure qualified meetings are arranged with the right decision maker at the right time in the sales pipeline. 

At edge all our employees have worked within a professional business environment and understand the dynamics of the sales pipeline, purchasing processes and buying motives.  Each client has a bespoke database that is managed over the short, medium and long term and the team will identify, qualify and nurture prospects ensuring both accuracy and credibility. 

Our approach at edge has allowed us to work with a number of diverse clients on an on-going basis and has in many cases seen us incorporated into their sales and marketing plan as an extension of their own team. A strong marketing background and a sound commercial mind are the foundations behind the management team at edge and our clients.